About Us

Craft Smoothie Founder Riki with Daughter Eva

Hello, we’re Craft Smoothie and we’re here to balance busy lifestyles with healthy habits, using smoothies as our recipe for success.

When you’re feeling overwhelmed with work, family and everything in between, Craft Smoothie has your back. We deliver pre-portioned superfoods and fresh produce direct to your door each week, so you have everything you need to craft our seasonal smoothie recipes. So as your life gets busier, your health doesn’t take a hit.

Keeping our produce as well as our recipes fresh is important to us, and we delight our Crafters with new healthy smoothie recipes each week. You can trust that every recipe is crafted with 100% plant-based ingredients and a wholefood source of essential vitamins, minerals, antioxidants, dietary fibre, healthy fats and plant protein.

Our smoothies tick all the boxes - they’re naturally gluten free, dairy free, vegan-friendly and delicious. Loaded with nutrients and no added sugars or flavours, our smoothies are nutritionally designed to make your life easier.

Craft Smoothie Family Business

Craft Smoothie was launched in 2016 by former New Zealand rugby player turned smoothie entrepreneur, Riki Hoeata. After 9 years of juggling a professional rugby career with a full-time job, Riki was no stranger to the challenge of maintaining a nutritious diet with a demanding schedule, so it was a natural fit for Riki to start a company that would help other busy Kiwis live more productive and healthy lives.

Following the nationwide popularity of Craft Smoothie, the Craft range has expanded to include Superfood Breakfast Boxes and an innovative new Craft Smoothie Express Range, available exclusively via the Craft Breakfast Shop.

If you want to feel more energised, support optimal immune function, boost general wellbeing and enhance your productivity, give Craft Smoothie a try and see what a difference it can make to your day.